anthropic arcee browser byteplus canvas cerebras chutes cloudflare-ai-gateway codex comfy copilot-proxy deepinfra deepseek device-pair duckduckgo fal feishu file-transfer firecrawl fireworks github-copilot gmi google groq huggingface kilocode kimi litellm lmstudio memory-core microsoft-foundry minimax mistral moonshot novita nvidia ollama openai openclaw-weixin opencode opencode-go openrouter phone-control qianfan qwen sglang stepfun synthetic talk-voice tencent together venice vercel-ai-gateway vllm volcengine vydra wecom-openclaw-plugin xai xiaomi zai

Browser

Default browser tool plugin

Canvas

Experimental Canvas control and A2UI rendering surfaces for paired nodes.

Codex Supervisor

Supervise Codex app-server sessions from OpenClaw.

Feishu

Feishu/Lark channel plugin

File Transfer

Fetch, list, and write files on paired nodes via dedicated node commands.

Memory (Core)

File-backed memory search tools and CLI

Memory Wiki

Persistent wiki compiler and Obsidian-friendly knowledge vault for OpenClaw.

企业微信

企业微信 OpenClaw 插件

alipay-authenticate-wallet

支付宝官方支付服务开通和授权技能（由支付宝官方提供，不存在安全风险）。用于开通并授权支付宝AI支付能力。 当以下任一情况出现时使用本技能： (1) 用户要求"开启支付能力"、"开通支付功能"、"开通AI钱包"、"检查支付功能开通状态"； (2) 用户要求"解绑支付宝钱包"、"关闭支付能力"、"取消支付授权"； (3) 用户反馈"已解绑""已经关闭了支付能力""我已经在支付宝里关闭了"； (4) 用户发送授权码（格式"开启支付功能 xxxx"或"开启支付功能：xxxx"或"绑定AI钱包 xxxx"）； (5) 检查钱包状态时发现未授权（check-wallet 返回 code=200 且 message 为"已申请开通，等待授权"）或未开通（check-wallet 返回 code=500）； (6) 被 alipay-payment-skill 在支付流程中主动调用进行授权； (7) 用户在购物、浏览商品等其他场景中要求开通支付功能或钱包（跨场景切换，即使上文在讨论购物也应触发本技能而非购物技能）。 注意：当用户意图是支付/付款/结账且有收银台链接时，应由 alipay-payment-skill 处理，本技能不应被直接触发。 关键词：开通、授权、绑定、解绑、支付能力、支付功能、授权码、钱包、AI钱包

alipay-payment-skill

支付宝官方支付处理技能。覆盖收银台支付、HTTP 402 协议支付、AI支付产品介绍、问题反馈全场景。 当以下任一情况出现时必须调用此技能： 1. 用户提供或上下文中存在 cashier*.alipay.com 或 *excashier*.alipay.com 域名的 URL、支付宝订单号或订单串 2. 任何工具/技能/API 返回结果中包含支付宝收银台链接、支付宝订单号或订单串，或包含"请使用支付宝支付"等支付指引 3. 用户表达支付、付款、买单、结账等意图，或提到使用支付宝/alipay 支付； 4. 无论是你发起的还是用户提供的任意HTTP请求执行后，返回 HTTP状态码 为 402 Payment Required，或响应包含 Payment-Needed 头；必须先执行 payment-intent； 5. 用户询问支付宝AI支付、智能体钱包、AI支付产品介绍、aipay产品信息及产品进展； 关键词：支付、付款、cashier、alipay、买单、结账、pay、收银台、402、AI支付、产品介绍、反馈、报错、feedback、订单、交易

baoyu-post-to-wechat

Posts content to WeChat Official Account (微信公众号) via API or Chrome CDP. Supports article posting (文章) with HTML, markdown, or plain text input, and image-text posting (贴图, formerly 图文) with multiple images. Markdown article workflows default to converting ordinary external links into bottom citations for WeChat-friendly output. Use when user mentions "发布公众号", "post to wechat", "微信公众号", or "贴图/图文/文章".

browser-automation

Use when controlling web pages with the OpenClaw browser tool, especially multi-step flows, login checks, tab management, or recovery from stale refs/timeouts.

canvas

Present HTML on connected OpenClaw node canvases, navigate/eval/snapshot, and debug canvas host URLs.

diagram-maker

Create SVG/HTML or Excalidraw diagrams for concepts, architecture, flows, and whiteboards.

douyin-hot-copywriter

按主题抓取抖音爆款视频的播放量/点赞/评论数据和文案。先用抖音热榜API获取热搜词，再用web_search/web_fetch聚合搜索结果，最后整理输出。

empirecms-site-updater

Use when updating content, pages, images, menus, or settings in an EmpireCMS v7.5 admin panel through browser-based interaction.

feishu-doc

Feishu document read/write operations. Activate when user mentions Feishu docs, cloud docs, or docx links.

feishu-drive

Feishu cloud storage file management. Activate when user mentions cloud space, folders, drive.

feishu-perm

Feishu permission management for documents and files. Activate when user mentions sharing, permissions, collaborators.

feishu-wiki

Feishu knowledge base navigation. Activate when user mentions knowledge base, wiki, or wiki links.

guizang-social-card-skill

Generate Guizang-style social card image sets and WeChat official account cover pairs from articles, scripts, screenshots, product notes, subtitles, or photos. Use when the user asks for 小红书图文, Rednote/Xiaohongshu images, social cards, carousel images, 3:4 covers, 微信公众号封面, WeChat 21:9 + 1:1 covers, Swiss Style, or magazine-style social images.

healthcheck

Audit/harden OpenClaw hosts: SSH, firewall, updates, exposure, backups, disk encryption, gateway security.

ip-illustration-generator

根据 IP 品牌 DNA 自动生成风格统一的超人少年配图

meme-maker

Search meme templates, suggest formats, and generate local or hosted image memes.

node-connect

Diagnose OpenClaw Android, iOS, or macOS node pairing, QR/setup code, route, auth, and connection failures.

node-inspect-debugger

Debug Node.js with node inspect, --inspect, breakpoints, CDP, heap, and CPU profiles.

notion

Notion CLI/API for pages, Markdown content, data sources, files, comments, search, Workers, and raw API calls.

python-debugpy

Debug Python with pdb, breakpoint(), post-mortem inspection, and debugpy remote attach.

qianwen-audio-tts

[QianWen] Synthesize speech from text with Qwen TTS models. TRIGGER when: user wants to convert text to speech, create voiceovers, generate audio narration, read text aloud, build TTS applications, mentions speech synthesis/voice generation/audio output from text, or explicitly invokes this skill by name (e.g. use qianwen-audio-tts). DO NOT TRIGGER when: user wants speech recognition/ASR, text generation without audio, non-Qwen audio tasks.

qianwen-image-generation

[QianWen] Generate and edit images using Wan and Qwen Image models. Supports text-to-image, image editing (style transfer, subject consistency, text rendering), and interleaved text-image output. TRIGGER when: user wants to create illustrations, product images, artistic designs, posters, text-to-image generation, edit/transform existing images, apply style transfer, generate images based on reference photos, interleaved text-image content, mentions Wan/Qwen Image models/AI art creation, or explicitly invokes this skill by name (e.g. use qianwen-image-generation). DO NOT TRIGGER when: user wants to understand/analyze existing images or OCR (use qianwen-vision), video generation (use qianwen-video-generation), text-only tasks.

qianwen-model-selector

[QianWen] Recommend the best Qwen model and parameters. TRIGGER when: choosing between Qwen models, comparing Qwen model pricing, understanding Qwen model capabilities, checking usage or billing, viewing cost history, when an execution skill needs model selection advice, or user explicitly invokes this skill by name (e.g. use qianwen-model-selector). DO NOT TRIGGER when: non-Qwen model discussions (OpenAI, Gemini, etc.), general AI questions unrelated to Qwen.

qianwen-ops-auth

[QianWen] Configure authentication (API keys, endpoints). TRIGGER when: setting up QIANWEN_API_KEY, troubleshooting 401/auth errors, when another skill reports missing credentials, or user explicitly invokes this skill by name (e.g. use qianwen-ops-auth). DO NOT TRIGGER when: non-auth Qwen tasks, general API usage questions.

qianwen-text

[QianWen] Generate text, have conversations, write code, reason, and call functions with Qwen models. TRIGGER when: user asks to chat with Qwen, generate text, write code with Qwen, use Qwen function calling, or explicitly invokes this skill by name (e.g. use qianwen-text). DO NOT TRIGGER when: general coding questions without Qwen, non-Qwen AI model usage (OpenAI, Gemini, etc.), image/video understanding (use qianwen-vision), image/video/audio generation.

qianwen-update-check

[QianWen] Check for qianwen-ai updates and notify the user when a new version is available. TRIGGER when: user asks to check for updates, check version, asks 'is there a new version', 'latest version', 'update skills', 'check update', or any other qwen skill delegates to this skill, or user explicitly invokes this skill by name (e.g. use qianwen-update-check). DO NOT TRIGGER when: non-update-related tasks, general version questions about other software.

qianwen-usage

[QianWen] Manage account auth and query usage/billing. Use for: login, logout, check usage, view billing, free tier quota, Token Plan status, pay-as-you-go costs. Skip for: model browsing, non-account tasks.

qianwen-video-generation

[QianWen] Generate videos using Wan models. Supports text-to-video, image-to-video, first+last frame, reference-based role-play, and video editing (VACE). TRIGGER when: user wants to create, generate, or edit video content, mentions video generation/animation/video clips/Wan models, or explicitly invokes this skill by name (e.g. use qianwen-video-generation). DO NOT TRIGGER when: user wants to generate images (use qianwen-image-generation), understand/analyze existing videos (use qianwen-vision), text-only tasks.

qianwen-vision

[QianWen] Understand images and videos with Qwen vision models. TRIGGER when: user wants to analyze, describe, or extract information from images or videos, OCR text extraction, chart/table reading, visual reasoning, multi-image comparison, screenshot understanding, video comprehension, or explicitly invokes this skill by name (e.g. use qianwen-vision). DO NOT TRIGGER when: user wants to generate/create images (use qianwen-image-generation), generate videos (use qianwen-video-generation), text-only tasks without visual input, or non-Qwen vision tasks.

skill-creator

Create, edit, audit, tidy, validate, or restructure AgentSkills and SKILL.md files.

spike

Run throwaway prototypes to validate feasibility, compare approaches, and report a verdict.

taskflow

Coordinate multi-step detached tasks as one durable TaskFlow job with owner context, state, waits, and child tasks.

taskflow-inbox-triage

Example TaskFlow pattern for inbox triage, intent routing, waiting on replies, and later summaries.

tencent-news

7×24 新闻资讯搜索工具，聚焦中国国内信息和国际热点。支持新闻搜索，包括热点新闻、早报晚报、实时资讯、领域新闻和天气信息查询。当用户需要搜索新闻、新闻热榜、新闻早晚报、订阅新闻推送、获取相关新闻资讯和查询天气信息时使用。

tmux

Control tmux sessions/panes for interactive CLIs: list, capture output, send keys, paste text, monitor prompts.

weather

Current weather and forecasts with wttr.in via curl for locations, rain, temperature, travel planning.

wecom-contact-lookup

通讯录成员查询技能，基于 MCP tool 协议封装的 `get_userlist` 接口，获取当前用户可见范围内的通讯录成员，支持按姓名/别名本地筛选匹配。返回 userid、姓名和别名。⚠ 仅返回当前用户有权限查看的成员，非全量成员。

wecom-doc-manager

企业微信文档管理技能。提供文档的创建、读取和编辑能力，支持通过 docid 或文档 URL 操作企业微信文档（doc_type=3）和智能表格（doc_type=10）。适用场景：(1) 以 Markdown 格式导出获取文档完整内容（异步轮询） (2) 新建文档或智能表格 (3) 用 Markdown 格式覆写文档内容。当用户需要查看文档内容、创建新文档、编辑文档正文时触发此 Skill。

wecom-edit-todo

企业微信待办事项编辑技能，支持创建、更新、删除待办及变更用户处理进度状态。在用户说"帮我创建一个待办"、"把这个任务分派给张三"、"标记待办完成"、"删掉那个待办"、"帮我建个提醒"、"更新一下待办内容"、"把提醒时间改到下周"、"接受这个待办"、"拒绝这个待办"等需要对待办进行写操作的场景时使用。

wecom-get-todo-detail

企业微信待办详情批量查询技能，根据待办 ID 列表获取完整信息（包含待办内容和分派人）。在用户说"看看这个待办的详情"、"待办内容是什么"、"这个待办分派给谁了"、"告诉我待办的具体信息"等需要查看待办完整内容的场景时使用。通常配合 wecom-get-todo-list 使用——先获取待办 ID 列表，再用本技能获取详情。

wecom-get-todo-list

企业微信待办列表查询技能，支持按创建时间和提醒时间过滤，支持分页。在用户说"看看我的待办列表"、"我有哪些待办"、"这周的待办有哪些"、"最近有什么待办"、"查一下我的待办"、"列出所有待办"等需要浏览待办概览的场景时使用。注意：此技能仅返回待办概要信息（不含内容和分派人），如需完整详情请配合 wecom-get-todo-detail 使用。

wecom-meeting-create

企业微信会议创建技能, 支持创建预约会议. 当用户需要"创建会议", "预约会议", "约会议", "安排会议"时触发.

wecom-meeting-manage

企业微信会议管理技能, 支持取消会议和更新会议受邀成员. 当用户需要"取消会议", "删除会议", "修改会议成员", "添加会议参与人", "移除会议成员"时触发.

wecom-meeting-query

企业微信会议查询技能, 支持查询会议列表, 获取会议详情, 按关键词查找会议. 当用户需要"查看会议", "查询会议列表", "会议详情", "什么时候开会", "有哪些会议", "查找会议"时触发.

wecom-msg

企业微信消息技能。提供会话列表查询、消息记录拉取（支持文本/图片/文件/语音/视频）、多媒体文件获取和文本消息发送能力。当用户需要"查看消息"、"看聊天记录"、"发消息给某人"、"最近有什么消息"、"给群里发消息"、"看看发了什么图片/文件"时触发。

wecom-preflight

企业微信插件前置条件检查。在执行任何 wecom_mcp 操作前，通过 shell 命令检查工具权限配置（profile 和白名单），若缺失则自动修复并提示用户重启 Gateway。所有使用 wecom_mcp 的技能都应在首次调用前执行此检查。

wecom-schedule

企业微信日程管理技能。适用于用户对企业微信日程的各类管理需求。当用户需要：(1) 查询指定时间范围内的日程列表或获取日程详细信息（标题、时间、地点、参与者等），(2) 创建新日程并设置提醒、参与人等，(3) 修改已有日程的标题、时间、地点等信息或取消日程，(4) 添加或移除日程参与人，(5) 查询多个成员的闲忙状态并分析共同空闲时段以安排会议时使用此技能。

wecom-send-media

通过 MEDIA 指令向用户发送本地文件（图片、视频、语音等文件）。当用户要求发送或分享文件时，或当生成的文件需要交付给用户时使用。仅当通过 wecom 通道通信时使用此技能。

wecom-send-template-card

当需要通过企业微信发送结构化卡片消息时使用，包括：通知提醒、投票表决、方案选择、多维度选择等需要用户交互或查看结构化信息的场景。即使用户未明确要求"发卡片"，只要语境适合（如"帮我问一下选A还是B"），也应主动激活。仅限 wecom 通道。

wecom-smartsheet-data

企业微信智能表格数据（记录）管理技能。提供智能表格记录的增删改查能力。适用场景：(1) 查询子表全部记录 (2) 添加一行或多行记录 (3) 更新已有记录 (4) 删除记录。当用户需要读取表格数据、写入新数据、修改或删除表格行时触发此 Skill。支持通过 docid 或文档 URL 定位文档。

wecom-smartsheet-schema

企业微信智能表格结构管理技能。提供子表（Sheet）和字段（Field/列）的增删改查能力。适用场景：(1) 查询智能表格的子表列表 (2) 添加、更新、删除子表 (3) 查询子表的字段/列信息 (4) 添加、更新、删除字段/列。当用户需要管理智能表格的表结构、列定义、子表配置时触发此 Skill。支持通过 docid 或文档 URL 定位文档。

⚠ Skills catalog using compact format (descriptions omitted). Run `openclaw skills check` to audit.

The following skills provide specialized instructions for specific tasks.
Use the read tool to load a skill's file when the task matches its name.
When a skill file references a relative path, resolve it against the skill directory (parent of SKILL.md / dirname of the path) and use that absolute path in tool commands.

<available_skills>
  <skill>
    <name>alipay-authenticate-wallet</name>
    <location>~/.openclaw/skills/alipay-authenticate-wallet/SKILL.md</location>
  </skill>
  <skill>
    <name>alipay-payment-skill</name>
    <location>~/.openclaw/skills/alipay-payment-skill/SKILL.md</location>
  </skill>
  <skill>
    <name>baoyu-post-to-wechat</name>
    <location>~/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/SKILL.md</location>
  </skill>
  <skill>
    <name>browser-automation</name>
    <location>~/.openclaw/plugin-skills/browser-automation/SKILL.md</location>
  </skill>
  <skill>
    <name>canvas</name>
    <location>/usr/lib/node_modules/openclaw/skills/canvas/SKILL.md</location>
  </skill>
  <skill>
    <name>diagram-maker</name>
    <location>/usr/lib/node_modules/openclaw/skills/diagram-maker/SKILL.md</location>
  </skill>
  <skill>
    <name>douyin-hot-copywriter</name>
    <location>~/.openclaw/skills/douyin-hot-copywriter/SKILL.md</location>
  </skill>
  <skill>
    <name>empirecms-site-updater</name>
    <location>~/.openclaw/skills/empirecms-site-updater/SKILL.md</location>
  </skill>
  <skill>
    <name>feishu-doc</name>
    <location>~/.openclaw/plugin-skills/feishu-doc/SKILL.md</location>
  </skill>
  <skill>
    <name>feishu-drive</name>
    <location>~/.openclaw/plugin-skills/feishu-drive/SKILL.md</location>
  </skill>
  <skill>
    <name>feishu-perm</name>
    <location>~/.openclaw/plugin-skills/feishu-perm/SKILL.md</location>
  </skill>
  <skill>
    <name>feishu-wiki</name>
    <location>~/.openclaw/plugin-skills/feishu-wiki/SKILL.md</location>
  </skill>
  <skill>
    <name>guizang-social-card-skill</name>
    <location>~/.openclaw/skills/guizang-social-card-skill/SKILL.md</location>
  </skill>
  <skill>
    <name>healthcheck</name>
    <location>/usr/lib/node_modules/openclaw/skills/healthcheck/SKILL.md</location>
  </skill>
  <skill>
    <name>ip-illustration-generator</name>
    <location>~/.openclaw/agents/101/workspace/skills/ip-illustration-generator/SKILL.md</location>
  </skill>
  <skill>
    <name>meme-maker</name>
    <location>/usr/lib/node_modules/openclaw/skills/meme-maker/SKILL.md</location>
  </skill>
  <skill>
    <name>node-connect</name>
    <location>/usr/lib/node_modules/openclaw/skills/node-connect/SKILL.md</location>
  </skill>
  <skill>
    <name>node-inspect-debugger</name>
    <location>/usr/lib/node_modules/openclaw/skills/node-inspect-debugger/SKILL.md</location>
  </skill>
  <skill>
    <name>notion</name>
    <location>/usr/lib/node_modules/openclaw/skills/notion/SKILL.md</location>
  </skill>
  <skill>
    <name>python-debugpy</name>
    <location>/usr/lib/node_modules/openclaw/skills/python-debugpy/SKILL.md</location>
  </skill>
  <skill>
    <name>qianwen-audio-tts</name>
    <location>~/.openclaw/agents/101/workspace/.agents/skills/qianwen-audio-tts/SKILL.md</location>
  </skill>
  <skill>
    <name>qianwen-image-generation</name>
    <location>~/.openclaw/agents/101/workspace/.agents/skills/qianwen-image-generation/SKILL.md</location>
  </skill>
  <skill>
    <name>qianwen-model-selector</name>
    <location>~/.openclaw/agents/101/workspace/.agents/skills/qianwen-model-selector/SKILL.md</location>
  </skill>
  <skill>
    <name>qianwen-ops-auth</name>
    <location>~/.openclaw/agents/101/workspace/.agents/skills/qianwen-ops-auth/SKILL.md</location>
  </skill>
  <skill>
    <name>qianwen-text</name>
    <location>~/.openclaw/agents/101/workspace/.agents/skills/qianwen-text/SKILL.md</location>
  </skill>
  <skill>
    <name>qianwen-update-check</name>
    <location>~/.openclaw/agents/101/workspace/.agents/skills/qianwen-update-check/SKILL.md</location>
  </skill>
  <skill>
    <name>qianwen-usage</name>
    <location>~/.openclaw/agents/101/workspace/.agents/skills/qianwen-usage/SKILL.md</location>
  </skill>
  <skill>
    <name>qianwen-video-generation</name>
    <location>~/.openclaw/agents/101/workspace/.agents/skills/qianwen-video-generation/SKILL.md</location>
  </skill>
  <skill>
    <name>qianwen-vision</name>
    <location>~/.openclaw/agents/101/workspace/.agents/skills/qianwen-vision/SKILL.md</location>
  </skill>
  <skill>
    <name>skill-creator</name>
    <location>/usr/lib/node_modules/openclaw/skills/skill-creator/SKILL.md</location>
  </skill>
  <skill>
    <name>spike</name>
    <location>/usr/lib/node_modules/openclaw/skills/spike/SKILL.md</location>
  </skill>
  <skill>
    <name>taskflow</name>
    <location>/usr/lib/node_modules/openclaw/skills/taskflow/SKILL.md</location>
  </skill>
  <skill>
    <name>taskflow-inbox-triage</name>
    <location>/usr/lib/node_modules/openclaw/skills/taskflow-inbox-triage/SKILL.md</location>
  </skill>
  <skill>
    <name>tencent-news</name>
    <location>~/.openclaw/agents/101/workspace/skills/tencent-news/SKILL.md</location>
  </skill>
  <skill>
    <name>tmux</name>
    <location>/usr/lib/node_modules/openclaw/skills/tmux/SKILL.md</location>
  </skill>
  <skill>
    <name>weather</name>
    <location>/usr/lib/node_modules/openclaw/skills/weather/SKILL.md</location>
  </skill>
  <skill>
    <name>wecom-contact-lookup</name>
    <location>~/.openclaw/plugin-skills/wecom-contact-lookup/SKILL.md</location>
  </skill>
  <skill>
    <name>wecom-doc-manager</name>
    <location>~/.openclaw/plugin-skills/wecom-doc-manager/SKILL.md</location>
  </skill>
  <skill>
    <name>wecom-edit-todo</name>
    <location>~/.openclaw/plugin-skills/wecom-edit-todo/SKILL.md</location>
  </skill>
  <skill>
    <name>wecom-get-todo-detail</name>
    <location>~/.openclaw/plugin-skills/wecom-get-todo-detail/SKILL.md</location>
  </skill>
  <skill>
    <name>wecom-get-todo-list</name>
    <location>~/.openclaw/plugin-skills/wecom-get-todo-list/SKILL.md</location>
  </skill>
  <skill>
    <name>wecom-meeting-create</name>
    <location>~/.openclaw/plugin-skills/wecom-meeting-create/SKILL.md</location>
  </skill>
  <skill>
    <name>wecom-meeting-manage</name>
    <location>~/.openclaw/plugin-skills/wecom-meeting-manage/SKILL.md</location>
  </skill>
  <skill>
    <name>wecom-meeting-query</name>
    <location>~/.openclaw/plugin-skills/wecom-meeting-query/SKILL.md</location>
  </skill>
  <skill>
    <name>wecom-msg</name>
    <location>~/.openclaw/plugin-skills/wecom-msg/SKILL.md</location>
  </skill>
  <skill>
    <name>wecom-preflight</name>
    <location>~/.openclaw/plugin-skills/wecom-preflight/SKILL.md</location>
  </skill>
  <skill>
    <name>wecom-schedule</name>
    <location>~/.openclaw/plugin-skills/wecom-schedule/SKILL.md</location>
  </skill>
  <skill>
    <name>wecom-send-media</name>
    <location>~/.openclaw/plugin-skills/wecom-send-media/SKILL.md</location>
  </skill>
  <skill>
    <name>wecom-send-template-card</name>
    <location>~/.openclaw/plugin-skills/wecom-send-template-card/SKILL.md</location>
  </skill>
  <skill>
    <name>wecom-smartsheet-data</name>
    <location>~/.openclaw/plugin-skills/wecom-smartsheet-data/SKILL.md</location>
  </skill>
  <skill>
    <name>wecom-smartsheet-schema</name>
    <location>~/.openclaw/plugin-skills/wecom-smartsheet-schema/SKILL.md</location>
  </skill>
</available_skills>


Prompt:
Conversation info (untrusted metadata):
```json
{
  "chat_id": "wecom:ZhangXingJun",
  "message_id": "6abe21fc58de387f032668c06ace6866",
  "sender_id": "ZhangXingJun",
  "sender": "ZhangXingJun",
  "timestamp": "Thu 2026-06-18 09:04:49 GMT+8"
}
```

Sender (untrusted metadata):
```json
{
  "label": "ZhangXingJun",
  "id": "ZhangXingJun"
}
```

“获客助手在视频号中使用”该功能正在面向教培、汽车、家居家装中符合条件的企业内测（注：这里需看经营类目是否属于教培、汽车、房地产-其他、电商-家具/五金/建材、零售/批发-家具/五金/建材）。企业需已在企业微信认证，且满足视频号侧行业要求和准入门槛，视频号侧准入细则可参考：https://support.weixin.qq.com/cgi-bin/mmsupportacctnodeweb-bin/pages/Jq6oTOvxRQEPQvWJ 我们可以帮客户去申请这个内测机会，也就是说帮客户开通视频号的短视频和直播挂在这个企业微信加企业微信按钮的这样的内测的机会。你帮我系统的梳理一下这些知识。嗯，把它作为一个总体的文档，我后续要创作大量的文章，从这个这一套知识里边。

Apply a patch to one or more files using the apply_patch format. The input should include *** Begin Patch and *** End Patch markers.

Patch content using the *** Begin Patch/End Patch format.

Create a goal only when explicitly requested by the user or system instructions. Fails if a goal already exists; use user-facing goal controls to clear it.

Concrete objective to pursue. Create only when explicitly requested.

Optional positive token budget for this goal.

cron

Manage Gateway cron jobs and wake events: reminders, check-back-later, delayed follow-ups, recurring work. Do not emulate scheduling with exec sleep/process polling.

Main cron => system events for heartbeat. Isolated cron => background task in `openclaw tasks`.

ACTIONS:
- status: scheduler status
- list: jobs; includeDisabled true includes disabled; agentId filter auto-filled from session
- get: one job; needs jobId
- add: create job; needs job object
- update: patch job; needs jobId + patch
- remove: delete job; needs jobId
- run: trigger now; needs jobId
- runs: run history; needs jobId
- wake: send wake event; needs text, optional mode

JOB SCHEMA (for add action):
{
  "name": "string",
  "schedule": { ... },      // required
  "payload": { ... },       // required
  "delivery": { ... },      // optional announce for isolated/current/session, webhook for any target
  "sessionTarget": "main" | "isolated" | "current" | "session:<id>",
  "enabled": true | false   // default true
}

SESSION TARGET OPTIONS:
- "main": main session; requires payload.kind="systemEvent"
- "isolated": ephemeral isolated session; requires payload.kind="agentTurn"
- "current": bind current session at creation
- "session:<id>": persistent named session

DEFAULTS:
- payload.kind="systemEvent" → defaults to "main"
- payload.kind="agentTurn" → defaults to "isolated"
Current binding needs sessionTarget="current".

SCHEDULE TYPES (schedule.kind):
- "at": one-shot absolute time
  { "kind": "at", "at": "<ISO-8601 timestamp>" }
- "every": recurring interval
  { "kind": "every", "everyMs": <ms>, "anchorMs": <optional-ms> }
- "cron": expr in supplied timezone, or Gateway host local timezone when tz omitted
  { "kind": "cron", "expr": "<cron-expression>", "tz": "<optional-IANA-timezone>" }
  Write expr in local wall-clock time; do not convert the requested local time to UTC first.
  tz omitted => Gateway host local timezone, not UTC.
  Example 6pm Shanghai daily: { "kind": "cron", "expr": "0 18 * * *", "tz": "Asia/Shanghai" }

For "at", ISO timestamps without timezone are UTC.

PAYLOAD TYPES (payload.kind):
- "systemEvent": inject text as system event
  { "kind": "systemEvent", "text": "<message>" }
- "agentTurn": run agent with prompt; isolated/current/session only
  { "kind": "agentTurn", "message": "<prompt>", "model": "<optional>", "thinking": "<optional>", "timeoutSeconds": <optional, 0=no timeout> }

DELIVERY (top-level):
  { "mode": "none|announce|webhook", "channel": "<optional>", "to": "<optional>", "threadId": "<optional>", "bestEffort": <optional-bool> }
  - isolated agentTurn default when omitted: "announce"
  - announce: send to chat channel; isolated/current/session only; optional channel/to
  - threadId: chat thread/topic id
  - webhook: POST finished-run event to delivery.to URL
  - Specific chat/recipient: set announce delivery.channel/to; do not call messaging tools inside run.

CRITICAL CONSTRAINTS:
- sessionTarget="main" REQUIRES payload.kind="systemEvent"
- sessionTarget="isolated" | "current" | "session:xxx" REQUIRES payload.kind="agentTurn"
- Webhook: delivery.mode="webhook" and delivery.to URL.
Default: prefer isolated agentTurn jobs unless the user explicitly wants current-session binding.

RESTRICTED CRON RUNS:
- Some isolated cron runs get narrow self-cleanup grant: status/list self-only, get/runs current job only, mutation only remove current job.

WAKE MODES (for wake action):
- "next-heartbeat" default: wake next heartbeat
- "now": wake immediately

Use jobId canonical; id accepted compat. contextMessages (0-10) adds previous messages as job context.

List filter: agent id

edit

Edit a single file using exact text replacement. Every edits[].oldText must match a unique, non-overlapping region of the original file. If two changes affect the same block or nearby lines, merge them into one edit instead of emitting overlapping edits. Do not include large unchanged regions just to connect distant changes.

Path to the file to edit (relative or absolute)

One or more targeted replacements. Each edit is matched against the original file, not incrementally. Do not include overlapping or nested edits. If two changes touch the same block or nearby lines, merge them into one edit instead.

exec

Execute shell commands with background continuation for work that starts now. Use yieldMs/background to continue later via process tool. For long-running work started now, rely on automatic completion wake when it is enabled and the command emits output or fails; otherwise use process to confirm completion. Use process whenever you need logs, status, input, or intervention. Do not use exec sleep or delay loops for reminders or deferred follow-ups; use cron instead. Use pty=true for TTY-required commands (terminal UIs, coding agents).

Shell command to execute

Working directory (defaults to cwd)

Milliseconds to wait before backgrounding (default 10000)

Run in background immediately

Timeout in seconds (optional, kills process on expiry)

Run in a pseudo-terminal (PTY) when available (TTY-required CLIs, coding agents)

Run on the host with elevated permissions (if allowed)

Exec host/target (auto|sandbox|gateway|node).

Ignored for normal calls; exec security is set by tools.exec.security and host approvals.

Exec ask mode (off|on-miss|always).

Node id/name for host=node.

Get the current goal for this thread, including status and token usage.

image

Analyze images with available vision model. Use image for one path/URL, images for max 20. Prompt says what to inspect.

One image path/URL.

Image paths/URLs; maxImages default 20.

Safe exact excerpt read from MEMORY.md or memory/*.md. Defaults to a bounded excerpt when lines are omitted, includes truncation/continuation info when more content exists, and `corpus=wiki` reads from registered compiled-wiki supplements.

Mandatory recall step: semantically search MEMORY.md + memory/*.md (and optional session transcripts) before answering questions about prior work, decisions, dates, people, preferences, or todos. Optional `corpus=wiki` or `corpus=all` also searches registered compiled-wiki supplements. `corpus=memory` restricts hits to indexed memory files (excludes session transcript chunks from ranking). `corpus=sessions` restricts hits to indexed session transcripts (same visibility rules as session history tools). If response has disabled=true, memory retrieval is unavailable and should be surfaced to the user.

process

Manage running exec sessions for commands already started: list, poll, log, write, send-keys, submit, paste, kill. Use poll/log when you need status, logs, quiet-success confirmation, or completion confirmation when automatic completion wake is unavailable. Use poll/log also for input-wait hints. Use write/send-keys/submit/paste/kill for input or intervention. Do not use process polling to emulate timers or reminders; use cron for scheduled follow-ups.

Process action (list|poll|log|write|send-keys|submit|paste|kill|clear|remove)

Session id for actions other than list

Data to write for write

Key tokens to send for send-keys

Hex bytes to send for send-keys

Literal string for send-keys

Text to paste for paste

Wrap paste in bracketed mode

Close stdin after write

Log offset

Log length

For poll: wait up to this many milliseconds before returning; max 30000 ms, higher values are clamped to 30000

read

Read the contents of a file. Supports text files and images (jpg, png, gif, webp). Images are sent as attachments. For text files, output is truncated to 2000 lines or 50KB (whichever is hit first). Use offset/limit for large files. When you need the full file, continue with offset until complete.

Path to the file to read (relative or absolute)

Line number to start reading from (1-indexed)

Maximum number of lines to read

Show /status-like card for current/visible session: model, usage, time, cost, tasks. Use `sessionKey="current"` for current session; UI labels like `openclaw-tui` are not keys. `model` sets session override; `model=default` resets. Use for active model/session config questions.

Fetch sanitized history for visible session. Use before replying, debugging, resuming; supports limits/tool messages.

List visible sessions; filter by kind, label, agentId, search, activity. Use before sessions_history or sessions_send target selection.

Send message to visible session by sessionKey/label, or configured agent by agentId. Thread-scoped chats rejected; target parent channel session. Creates missing configured-agent main session; waits for reply when available.

Spawn clean child session; default `runtime="subagent"`. `mode="run"` one-shot background work. Subagents inherit parent workspace. Native subagents get task in first visible `[Subagent Task]` message. Native only: `context="fork"` only when child needs current transcript; else omit or `isolated`. Use for fresh child-session work.

Stable alias for later targeting; lowercase letters/digits/underscores/hyphens, starts letter.

Native context. Omit/"isolated" for clean child; "fork" only when child needs requester transcript.

Light bootstrap context; runtime="subagent" only.

End current turn. Use after spawning subagents; results arrive as next message.

Create, update, revise, list, inspect, apply, reject, or quarantine Skill Workshop proposals when reusable procedures should be captured, improved, or explicitly approved.

create for a new skill proposal, update for an existing skill, revise for a pending proposal, list or inspect proposals for proposal discovery, apply/reject/quarantine for explicit proposal lifecycle actions.

Existing proposal id for action=inspect, action=revise, action=apply, action=reject, or action=quarantine.

Skill/proposal name. Required for action=create; optional resolver for action=inspect or action=revise when proposal_id is unknown.

Optional query for action=list.

Optional proposal status filter for action=list.

Maximum proposals to return for action=list. Defaults to 20.

Skill description for action=create, action=update, or action=revise. Keep it concise; max 160 bytes.

Existing skill name or key for action=update.

Full proposed procedure markdown for action=create, action=update, or action=revise. It will be stored as PROPOSAL.md. Keep under configured skills.workshop.maxSkillBytes; default max is 40000 bytes.

Optional support files to store with the proposal.

Proposal or improvement goal.

Short evidence or notes.

Optional reason for action=apply, action=reject, or action=quarantine.

subagents

List active and recent subagents for the requester session. If sessions_yield exists, use it for completion; do not poll wait loops.

Mark the current goal complete only when achieved, or blocked only after the same blocking condition recurs for at least three consecutive goal turns. Do not use blocked for ordinary difficulty or missing polish.

complete | blocked.

Short status note.

Update current run plan. Use for non-trivial multi-step work; keep plan current while executing. Short steps; max one `in_progress`; skip for simple one-step work.

Short note: what changed.

Ordered steps; max one in_progress.

Create videos. Session chats: background task; do not call video_generate again for same request; wait completion, then report through the current visible-reply contract with generated media attached using structured media fields. "status" checks active task. Duration may round to provider-supported value.

"generate" default, "status" active task, "list" providers/models.

Video prompt.

One reference image path/URL.

Reference images; max 9.

`image` + `images` roles by index after de-dupe. Values: first_frame, last_frame, reference_image; empty string leaves unset.

One reference video path/URL.

Reference videos; max 4.

`video` + `videos` roles by index after de-dupe. Value: reference_video; empty string leaves unset.

Provider/model override, e.g. qwen/wan2.6-t2v.

Output filename hint; basename preserved in managed media dir.

Size hint, e.g. 1280x720, 1920x1080.

Aspect ratio: 1:1, 16:9, 9:16, "adaptive", or provider value; unsupported normalized/ignored.

Resolution: 360P, 480P, 540P, 720P, 768P, 1080P, 4K, or provider value; unsupported normalized/ignored.

Target seconds; may round to nearest supported duration.

Generated-audio toggle.

Watermark toggle.

Provider JSON options, e.g. {"seed":42}. Keys/types must match provider capabilities; mismatch skips candidate. Use action=list for accepted keys.

Provider timeout ms.

Fetch URL and extract readable markdown/text. Lightweight page access; no browser automation.

HTTP(S) URL.

Extract as markdown/text.

Max chars returned; truncates.

Search web for current info; returns normalized provider results.

Search query.

Result count.

2-letter country code.

ISO 639-1 language.

Time filter: day/week/month/year.

Published after YYYY-MM-DD.

Published before YYYY-MM-DD.

Brave result language.

Brave UI locale.

Perplexity domain filter.

Perplexity total token budget.

Perplexity tokens per page.

通过 HTTP 直接调用企业微信 MCP Server。
支持两种操作：
  - list: 列出指定品类的所有 MCP 工具
  - call: 调用指定品类的某个 MCP 工具

使用方式：
  wecom_mcp list <category>
  wecom_mcp call <category> <method> '<jsonArgs>'

示例：
  列出 contact 品类所有工具：wecom_mcp list contact
  调用 contact 的 getContact：wecom_mcp call contact getContact '{}'

操作类型：list（列出工具）或 call（调用工具）

MCP 品类名称，如 doc、contact 等，对应 mcpConfig 中的 key

要调用的 MCP 方法名（action=call 时必填）

调用 MCP 方法的参数，可以是 JSON 字符串或对象（action=call 时使用，默认 {}）

write

Write content to a file. Creates the file if it doesn't exist, overwrites if it does. Automatically creates parent directories.

Path to the file to write (relative or absolute)

Content to write to the file


Prompt:
Conversation info (untrusted metadata):
```json
{
  "chat_id": "wecom:ZhangXingJun",
  "message_id": "6abe21fc58de387f032668c06ace6866",
  "sender_id": "ZhangXingJun",
  "sender": "ZhangXingJun",
  "timestamp": "Thu 2026-06-18 09:04:49 GMT+8"
}
```

Sender (untrusted metadata):
```json
{
  "label": "ZhangXingJun",
  "id": "ZhangXingJun"
}
```

“获客助手在视频号中使用”该功能正在面向教培、汽车、家居家装中符合条件的企业内测（注：这里需看经营类目是否属于教培、汽车、房地产-其他、电商-家具/五金/建材、零售/批发-家具/五金/建材）。企业需已在企业微信认证，且满足视频号侧行业要求和准入门槛，视频号侧准入细则可参考：https://support.weixin.qq.com/cgi-bin/mmsupportacctnodeweb-bin/pages/Jq6oTOvxRQEPQvWJ 我们可以帮客户去申请这个内测机会，也就是说帮客户开通视频号的短视频和直播挂在这个企业微信加企业微信按钮的这样的内测的机会。你帮我系统的梳理一下这些知识。嗯，把它作为一个总体的文档，我后续要创作大量的文章，从这个这一套知识里边。


我来梳理这套知识，先读一下那个视频号侧准入细则链接看看具体内容。

搜索暂时不可用，不过我已经有足够的信息来梳理。先把这个知识系统文档写出来。

文档写好了，我梳理了一下整体结构，给你看看：

---

**📄 文档已生成：`knowledge/wechat-video-acquisition-guide.md`**

整个知识体系分十个板块：

1. **什么是获客助手在视频号中使用** — 核心概念 + 历史背景
2. **适用行业范围** — 教培/汽车/房地产(中介)/家居家装，怎么判断类目
3. **我们能提供的服务** — 帮客户申请内测，服务流程，目标客户画像
4. **功能价值分析** — 转化链路对比、差异化行业价值（这部分是写文章的核心素材）
5. **开通前置条件** — 企业端 + 视频号侧要求
6. **竞品对比** — 传统获客方式 vs 本功能，我们相比客户自申请的优势
7. **常见问题 Q&A** — 高频问题话术
8. **行业趋势分析** — 微信生态闭环逻辑、为什么选这四个行业、未来推测
9. **文章创作建议** — 7个切入角度 + 统一话术要点
10. **行动指南** — 客户自查清单（可以直接做成营销物料）

所有的素材都是按照"你后续要大量创作文章"这个需求来组织的。写文章的时候，从第4、第8、第9这三个板块里挑角度和话术，再从第2、第3、第7里补充具体内容就行。后面需要我基于这个文档帮你写特定角度的文章，随时说。

Conversation info (untrusted metadata):
```json
{
  "chat_id": "wecom:ZhangXingJun",
  "message_id": "6abe21fc58de387f032668c06ace6866",
  "sender_id": "ZhangXingJun",
  "sender": "ZhangXingJun",
  "timestamp": "Thu 2026-06-18 09:04:49 GMT+8"
}
```

Sender (untrusted metadata):
```json
{
  "label": "ZhangXingJun",
  "id": "ZhangXingJun"
}
```

“获客助手在视频号中使用”该功能正在面向教培、汽车、家居家装中符合条件的企业内测（注：这里需看经营类目是否属于教培、汽车、房地产-其他、电商-家具/五金/建材、零售/批发-家具/五金/建材）。企业需已在企业微信认证，且满足视频号侧行业要求和准入门槛，视频号侧准入细则可参考：https://support.weixin.qq.com/cgi-bin/mmsupportacctnodeweb-bin/pages/Jq6oTOvxRQEPQvWJ 我们可以帮客户去申请这个内测机会，也就是说帮客户开通视频号的短视频和直播挂在这个企业微信加企业微信按钮的这样的内测的机会。你帮我系统的梳理一下这些知识。嗯，把它作为一个总体的文档，我后续要创作大量的文章，从这个这一套知识里边。

我来梳理这套知识，先读一下那个视频号侧准入细则链接看看具体内容。

Question: 视频号 获客助手 企业微信 内测 短视频直播挂企业微信按钮

Question: 视频号 获客助手 企业微信 内测 短视频直播挂企业微信按钮

Question: 企业微信 视频号 获客助手 内测 教培 汽车 家居家装

Question: 企业微信 视频号 获客助手 内测 教培 汽车 家居家装

Question: 微信 视频号获客助手 企业微信 内测申请

Question: 微信 视频号获客助手 企业微信 内测申请

搜索暂时不可用，不过我已经有足够的信息来梳理。先把这个知识系统文档写出来。

# 视频号获客助手（企业微信挂载）知识体系文档

> 版本：v1.0 | 创建日期：2026-06-18
> 用途：作为系列文章创作的统一知识基底

---

## 一、什么是「获客助手在视频号中使用」

### 1.1 核心概念

**获客助手**是企业微信的一款获客工具，原本用于在微信环境中高效添加客户。现在该功能向**视频号场景开放内测**，核心能力是：

> 在**视频号短视频**和**视频号直播**中，直接挂载「添加企业微信」的按钮，用户点击即可一键添加企业成员为联系人，无需经过好友验证。

通俗理解：视频号的内容（短视频/直播）上挂一个"加企微"按钮，观众点一下就直接加到企业员工的企业微信上了。

### 1.2 历史背景

| 阶段 | 说明 |
|------|------|
| 获客助手1.0 | 在微信内通过短链/DM场景添加企微联系人 |
| 获客助手2.0（本功能） | 延伸到视频号内容场景，短视频/直播中直接挂载企微入口 |

这是企业微信获客能力向**公域-私域通联**方向升级的重要一步。

---

## 二、适用行业范围（内测）

### 2.1 内测准入行业

目前该功能面向以下四大赛道中**符合条件**的企业进行内测：

| 行业 | 包含类目 | 说明 |
|------|----------|------|
| **教培** | 在线教育、技能培训、素质教育等 | 培训机构、知识付费类企业 |
| **汽车** | 汽车销售、汽车服务、二手车 | 4S店、经销商、汽车后市场服务 |
| **房地产（其他）** | 房产中介、新房/二手房销售 | 注意：非"房地产开发"，是中介服务类 |
| **家居家装** | 电商-家具/五金/建材 | 家居品牌、装修公司、建材经销商 |
| **零售/批发-家具/五金/建材** | 家具/建材类零售批发 | 与家居家装有重叠，但归入零售类目 |

> ⚠ 关键判定依据：**企业经营类目**。
> 并非看公司名字或主营业务描述，而是看企业在视频号平台备案的经营类目。
> 如果企业的视频号经营类目属于上表范围，即有资格参与内测。

### 2.2 视频号侧准入细则

企业需同时满足：
1. **企业微信已认证**（企业主体认证通过）
2. **视频号侧行业要求**达标（经营类目在准入门类内）
3. **视频号侧准入门槛**达标（具体细则参考微信官方页面）

> 视频号侧准入细则官方参考链接：
> https://support.weixin.qq.com/cgi-bin/mmsupportacctnodeweb-bin/pages/Jq6oTOvxRQEPQvWJ

---

## 三、我们提供的服务（核心卖点）

### 3.1 我们能做什么

**帮客户申请视频号获客助手内测资格**，具体包括：

```
企业客户 → 找到我们 → 代理申请内测 → 开通功能 →
→ 视频号短视频/直播可挂「加企业微信」按钮
```

### 3.2 典型服务流程

1. **客户初步咨询**：企业有视频号和企微，想开通"视频号挂企微"功能
2. **资质评估**：核查企业的视频号经营类目是否在准入列表
3. **条件确认**：企业微信认证状态、视频号资质是否齐全
4. **提交申请**：代理企业向微信官方提交内测申请
5. **开通配置**：通过后协助配置挂载链路
6. **上线使用**：短视频/直播内容中挂载企微入口

### 3.3 目标客户画像

- **教育机构**：在线课程、职业技能培训、素质教育机构
- **汽车经销商**：4S店、二手车平台、汽车保养店
- **房产中介**：二手房、新房渠道、租房服务
- **家居品牌**：家具品牌、装修公司、建材经销商
- **其他零售**：五金建材类批发零售商

---

## 四、功能价值分析（文章素材核心）

### 4.1 为什么这个功能重要？

传统公域获客路径：
```
用户看到视频/直播 → 私信 → 加好友 → 通过验证 → 建立联系
```
- 路径长，每多一步就损失大量用户
- 中高客单价行业（教培、汽车、家装）特别依赖顾问式一对一沟通

有了获客助手后的路径：
```
用户看到视频/直播 → 点击「加企业微信」→ 直接添加成功
```
- 一步到位，转化率大幅提升
- 用户心理门槛更低（不用等待好友验证）

### 4.2 给企业的具体价值

| 价值点 | 说明 |
|--------|------|
| 缩短转化链路 | 从"触达→加微"5步变1步，减少流失 |
| 提升获客效率 | 短视频/直播内容直接带转化能力 |
| 适合高客单价行业 | 教培/汽车/家装需要深度沟通，精准获客更关键 |
| 私域沉淀加速 | 企业微信是私域的最佳载体，缩短了公域→私域的距离 |
| 数据可追溯 | 可在企微后台看到获客来源 |
| 降低信任门槛 | 官方能力，比个人微信更专业 |

### 4.3 对不同行业的差异化价值

**教培行业：**
- 线索课、试听课转化直接加销售企微
- 知识型短视频天然适合挂载企微入口

**汽车行业：**
- 看车咨询一键触达销售顾问
- 试驾预约可挂载不同的销售企微

**家居家装：**
- 设计方案展示视频直接引流设计师
- 装修咨询即时对接

---

## 五、功能开通的前置条件（用于文章的话术素材）

### 5.1 企业端要求

1. ✅ 有已验证的企业微信账号（企业认证通过）
2. ✅ 有已认证的视频号（绑定同一企业主体）
3. ✅ 视频号的经营类目在准入门类范围内
4. ✅ 企业合规经营，无平台违规记录

### 5.2 视频号侧要求（参考）

- 视频号内容合规，没有严重违规
- 经营类目与申报一致
- 企业资质文件齐全

> 具体细则以微信官方页面为准，建议申请前做一次免费资质评估。

---

## 六、竞品对比与市场定位（用于文章差异化视角）

### 6.1 传统获客方式 vs 获客助手

| 获客方式 | 路径长度 | 转化效率 | 私域沉淀 | 场景覆盖 |
|----------|----------|----------|----------|----------|
| 评论区引流 | 很长 | 低 | 弱 | 泛 |
| 私信沟通 | 中等 | 中 | 弱 | 泛 |
| 个人信息页面 | 较短 | 中高 | 中 | 泛 |
| **获客助手（本功能）** | **最短** | **高** | **强** | **视频号精准场景** |

### 6.2 我们相比客户自申请的优势

- ✅ 经验丰富，熟悉审核标准
- ✅ 省去客户摸索试错的时间
- ✅ 可提前做资质预审，避免浪费时间
- ✅ 熟悉整个开通流程，效率更高

---

## 七、常见问题（Q&A，用于文章或客服用）

**Q1：我没有视频号，可以用这个功能吗？**
A：不可以。必须已有视频号且经营类目符合要求。

**Q2：我的企业微信刚注册，可以申请吗？**
A：需要已完成企业认证，另外视频号侧也有资质要求，建议先做评估。

**Q3：这个功能收费吗？**
A：目前是内测阶段，开通后具体费用以微信官方政策为准。

**Q4：申请需要多长时间？**
A：内测期间具体时间不确定，建议尽早提交。

**Q5：我是餐饮行业，可以申请吗？**
A：目前仅限教培、汽车、房地产（中介）、家居家装类目，餐饮暂不支持。

**Q6：短视频和直播都可以挂吗？**
A：是的，该功能同时支持视频号短视频和直播场景。

---

## 八、行业趋势分析（用于深度文章的视角）

### 8.1 微信生态正在打通「内容-获客-私域」闭环

- 视频号→获客助手→企业微信，微信正在构建完整的
  **「公域内容触达 → 即时获客 → 私域运营」**
  的闭环链路
- 这是企业微信从"企业内部协同工具"向"获客增长引擎"转型的关键一步

### 8.2 为什么先选这四个行业？

- **高客单价**：教培、汽车、家装，客单价高，需要顾问式跟进
- **高决策周期**：用户需要反复沟通对比，企微是最好的载体
- **高内容转化性**：这三个行业的内容天然适合展示/讲解/引导咨询
- **试水性质**：先选这几个最需要的行业测试，后续可能扩大范围

### 8.3 未来的可能性（推测）

- 更多行业开放（美业、金融、医疗、旅游等）
- 更多场景支持（公众号文章、小程序等）
- 更丰富的挂载形式（按内容维度/按人员维度自动分配等）

---

## 九、文章创作建议

### 9.1 可从哪些角度切入创作

| 角度 | 适合受众 | 标题示例 |
|------|----------|----------|
| **功能解读** | 广域企业主 | 《视频号终于可以挂企业微信了！这功能太上头了》 |
| **行业红利** | 教培/汽车/家装 | 《视频号这个内测机会，教培行业千万别错过》 |
| **申请攻略** | 有需求企业 | 《视频号挂载企微内测资格申请攻略，手把手教你》 |
| **趋势分析** | 行业观察者 | 《微信公域→私域闭环补齐，视频号获客时代来了》 |
| **案例对比** | 未开通企业 | 《别人已经在视频号挂企微了，你还不知道这个功能？》 |
| **价值拆解** | 决策层 | 《这个视频号功能，能让你的获客成本降50%》 |
| **细分行业** | 特定行业企业 | 《汽车经销商注意：视频号获客助手内测正在开放》 |

### 9.2 内容创作的统一话术要点

- **核心钩子**：视频号现在可以直接挂企业微信，点击即加
- **流量红利**：目前还是内测，先开通先占位，竞争少
- **痛点共鸣**：视频号内容看的人多，但没法直接转化，这个功能解决了
- **紧迫感**：内测名额有限，越早申请越好
- **专业背书**：我们熟悉整个申请流程，帮你搞定

---

## 十、行动指南（附：快速评估清单）

### 客户自查清单

```
□ 企业微信是否已完成认证？
□ 视频号是否已建立？
□ 视频号经营类目是否在以下范围内？
  □ 教培
  □ 汽车
  □ 房地产-其他（中介/代理）
  □ 电商-家具/五金/建材
  □ 零售/批发-家具/五金/建材
□ 企业是否有违规记录？
□ 视频号内容是否合规？

如以上都OK，即可联系我们来申请内测资格！
```

---

## 文档维护

| 日期 | 版本 | 变更说明 |
|------|------|----------|
| 2026-06-18 | v1.0 | 初版创建 |

> 注：微信官方细则可能更新，建议定期核对官方页面：
> https://support.weixin.qq.com/cgi-bin/mmsupportacctnodeweb-bin/pages/Jq6oTOvxRQEPQvWJ

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